• Bethany Foshee

Market SMART

Goals. Strategies. Tactics.

Goals are what you are striving to achieve. Strategies are the plans and ideas to help achieve your goals. Tactics are the ways you will implement the strategies to achieve your goals.


SMART Goals.


Specific

  • Set deadlines.

  • Create detailed outlines.

Measurable

  • Use qualitative or quantitative metrics, such as surveys and spreadsheets.

Attainable

  • Is the goal possible?

  • How challenging is the goal?

Relevant

  • Will the goal meet your needs?

  • Is it consistent with the goals of the campaign?

Timely

  • Create deadlines.

  • Commit to those deadlines.

Example.


Goal:

  • I want one new client each month to increase revenue by x%.

Strategy:

  • Drive more traffic to our website.

  • Increase followers on social media accounts.

Tactics:

  • Be specific with SEO data.

  • Run ads on Facebook and Instagram.

  • Tweet about specific services.

  • Offer referral incentives to current clients when they refer new clients.

  • Send email campaigns to business leads.

Key Performance Indicators (KPIs)


Ensure that your SMART goals are being met by using key performance indicators (KPIs). Facebook, Google, Instagram, Pinterest (and most other social media platforms) and platforms like HubSpot and Social Pilot keep track of all visitors, likes, clicks and opened emails. Use these reports to to guide you on what content is attracting visitors and consumers. I get a weekly report on engagement for both of my business pages. I can look at the posts I have made that week and see which ones were more successful. I know that posts with “real life” images and text tend to have more interaction and engagement on social media.

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